Review/create current “go to market” strategy…distributors, sales teams, brokers and company support/marketing and back-office support

Create target list of distributors and accounts and if needed brokers

Review current sales: active accounts with their current sales & projected sales. This will help me understand velocity and the category more

Develop Marketing/Sales support for the projections, which include OI’s, MCB’s, and slotting

Opening Promotions for new accounts are different than promotions for established accounts.

Discuss the possibility of future line extensions. Or if needed, SKU rationalization.

Examine the company’s capacity to grow.

Implement strategy

Help with quarterly reviews of brokers, sales and projections.

Continue to look at new channels of trade, new line extensions, competition, brokers, sales support and distributors.