Sales and Marketing

Inspiring customers & supporting through experience

Evaluate what the company has in place now and what will be needed for the next 6-12 months to achieve its goals
Create the first and second round of targeted accounts/distributors and or direct accounts.
Develop targeted projections and sales strategy for current business and onboarding business.
Review what support is needed to pull product off shelf, through register and back on shelf.
Review what does the marketing spend look like to support the brand.
What is your current sales foundation: Distributors, e-commerce, B2C, etc.
Discuss different distributors for different channels, natural, conventional, Mass, Club, C-store, direct warehouse.
Discuss additional brokers for new channels
Help place sales teams and brokers for current and new lines

Content PlanningLP2025-06-05T04:18:11-04:00

Roles of current team members, associates, and sales help (salespersons and or brokers).
Distributor Pricing-Direct Pricing: DSD/Specialty, national distributors, Mass/Club and direct (chain warehouse).
Examination of current brokers and or sales team.
Review sales deck and sales materials
Analysis company mission…revive, add to, or delete…if needed.

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