Successfully launched Brad’s Raw Foods in the newly created Raw Foods category. I took a different approach than any other Raw Foods in the market and placed the line into the produce channel, producing an overnight success. Brad’s Raw Foods became the #1 selling Kale Chip within the first year due to this different approach. Built distribution and direct chain warehouse sales from zero to over $18MM within three years. Placed and trained regional and national broker teams & put key distribution alliances in place. Then hired, trained, and managed regional sales teams to manage national and regional brokers in place.

At Living Intentions, I took lines of over 30 SKUs and tweaked them down to what we called the Core 12. This addition of sales by subtraction of SKUs made the company more profitable, plus we were able to build sales by 30% year over year in the two years I consulted for them.

Recently at Ingrilli Citrus, I took an item with zero sales to market into a category that had existed for 40-50 years without any change. Within three years, Ingrilli Citrus became the fastest growing line of its kind in the produce channel. Then two years later, Ingrilli introduced another category disruptor line into the market, and within one year, it became the third fastest-selling SKUs of its kind in the concentrate category.