one year, it became the third fastest-selling SKUs of its kind in the concentrate category.

Fractional Sales Director/Advisor/Consultant, Wava Water. April 2025. My start in the natural product industry back in the early 1980’s was bottled water, then New Age Beverages, which grew into Functional Beverages. Wava Water is one of the most unique beverages I’ve ever come into contact within my career and couldn’t help lending a hand to build sales from the ground up. Should be a very interesting summer for Wava Water.

Fractional Sales Director/Partner, Living Intentions,August of 2024 I was asked to return to help rebuild the brand to its place of sales when I left in 2017 and beyond. This will be done through entering different channels of trade, produce, foodservice, private label as well as adding smaller DSD distributors throughout the country.

Business Development Manager/Advisor, OMG! Pretzels. In September of 2024, I was asked to come on board to help build a plan to launch the brand into the Retail space. This plan included reviewing and refocusing the current B2B and B2C business. Building a business plan and structure to allow for the growth into the retail space. Also advising and consulting with the CEO regarding manufacturing and marketing.

Business Developer and Advisor/Consultant, Poshi, LLC. In July 2023 through Cascadia Managing Brands, LLC I came on board as a special advisor and consultant to help bring the Poshi line of product into the produce and DSD channels. Since then, we have gained distribution on the East Coast, Midwest and the Pacific Northwest.

Advisor/Consultant, Polenghi/Dream Foods, LLC. 2023-24, I helped build a plan of expansion for the Polenghi U.S. based company, Dream Foods, LLC. This included review and analyzing sales, broker networks and distribution. I also helped build a sales plan to launch a new line of products and worked on expanding the private label options. As well as building new pricing structures for branded, private label and new lines of product. This assignment was completed 1/30/25. I wait for the next assignment from Polenghi.

Advisor/Fractional Chief Sales Officer, Ingrilli Citrus, Inc. 2019 to 2023 (imported organic lemon and lime products). Successfully, launched an unknown brand in the produce marketplace. Built a network of broker sale teams around the country to support the growth and expansion of Ingrilli Citrus directly into chain warehouses and produce distributors during the COVID pandemic. This line of products became the fastest-growing line amongst its competitors in its category. I continued to strategize the addition of two new lines of products that were also category-disrupters. Effectively launched the new line of products in 2022. This line of products would fit into the shelf-stable juice sets of conventional, natural, and specialty channels. I built an additional sales support team nationally and gained distribution in three national distributors and six regional distributors.

Senior Advisor/President of Sales, Kohana Cold Brew Coffee. 2017 to 2019 (First shelf-stable cold brew coffee without pasteurization) As an advisor, an evaluation of the sales team was made and discovered the untapped opportunities for sales. As President of Sales, the potential opportunities were explored and capitalized on. During that time, the foundational piece of the company, the private label grew as well. Kohana gained national authorization with its new RTD line nationally through 7-11 and other C-store chains in addition to opening the natural and specialty DSD distribution networks.

Advisor/Sales Consultant, Rule Breaker Brands 2016 to 2017 (gluten & allergen-free brownies).  Started as an advisor in 2016 and took on the role of VP of Sales in 2017. Educated and suggested a course of action to take the line of products to market. The brand was trying to move from refrigerated-frozen/slacked out to shelf-stable, non-refrigerated. Opened distribution channels for the slack-out line. Shortly thereafter, there was a disruption in the manufacturing of the slacked-out line. The company was forced quicker than anticipated to create a shelf-stable line, which took time to develop.

Senior Advisor/Managing Member, Don’t Go Nuts/Pinto Barn 2014 to 2019 (nut-free spread and allergen-free bars). Introduced the brand to financial investors and helped create sales and marketing strategies on national and regional levels. Evaluated team members and the progress of sales throughout the company.

Fractional Chief Sales Officer, Living Intentions (organic raw food innovator) 2014 to 2017. Joining Living Intentions during the Raw Food boom was an easy transition. I was able to quickly analyze sales difficulties and reduce them by creating a core line of SKUs out of a plethora of SKUs. I was able to re-evaluate the current broker network and recommend improvements. This enabled Living Intentions to grow by 30% in the second and third years.

Executive Director of Sales / Managing Member, Brad’s Raw Foods (organic raw food supplier), 2011 to 2014. Building distributional and direct sales from zero, I added regional, national, and imported distribution networks, as well as direct chain warehouse sales. Evaluated and hired both inside sales teams and broker networks. Grew sales within three years from $3.5MM direct sales to a run rate between $18MM-$20MM.

Founder/Owner, Michael Hoare Brand Management and Consulting, 2001-Present. Besides the business above, MHBMG worked on projects with brands like Route 66 Sodas, Zico Coconut Waters, Keeper Springs (a Robert Kennedy Jr. Project), and Balance Waters while bringing the first meatless jerky to market, Primal Strips.

One of the Founding Members/Owner, Primal Spirit Foods/Partner/Vice President of Sales, 2000-2015 (Vegan-meatless jerky from Soy, Shakti Mushrooms, and Seitan. Building the brand from conception to a national brand by knocking on doors and hiring others to help. Starting in the Mid-Atlantic area and going to just about every natural food market along the way to Maine. Today, that region is still the strongest region of the brand. But one could not live on jerky alone, thus Michael Hoare Brand Management was born.

Regional Sales Manager, Saratoga Brands, 2000-2002. The sales area was NY Metro and New England. Help promote a unified strategy of a consortium of brands, Naked Juice, Zeigler’s Apple Cider, Natalie’s Orchid Island, Saratoga Waters, and others. Most of the job during my tenure was just helping buyers to now understand all these brands were under one roof, billing, account management, etc., and adding lines to existing customers.

Regional Sales Manager and National Sales Manager, Fresh Samantha Fresh Juices, 1997-2000. There were no accounts or sales when first started. Within three years, built over 25 routes in the New York Metro area and trained drivers to service the accounts on these routes a minimum of twice a week. Before leaving the position, annual sales were over $23MM. The National Account Manager position was created, and I applied and was rewarded for my NY Regional success efforts.

Area Account Manager-Fractional Chief Sales Officer, Mootch & Muck, Inc. 1980-1997 # 1 NY Metro DSD beverage distributor. First job in Consumer Products, started as a new account rep within other salespeople territories. Eventually took over the area and became an area account manager. Continued to be placed in areas with sluggish sales and increased each one. Eventually moved through managerial positions to Vice President of Sales. Mootch and Muck started as a beverage distributor for brands before they were popular, like Evian, San Pellegrino, and Smart water, eventually also added snacks and condiments to their line like, Dirty Potato Chips, Pirates Booty, and Sorrel Ridge, Bonne Maman preserves, and more.